It's normal human nature to resist things they don't know about. It's the job of the landing page to ensure that the visitor sees no risk in commitment.
There are 2 examples below.
- CTA with risk reduction phrases, so assume that you liked the product but skeptical to pay. Now this CTA will say that it's been loved by others like you and also you need not pay to try.
- Now the second example, you really liked the product and wanted to try but you don't have much time now. Then this CTA will come into action. Don't have enough time? Trying it takes only 5 mins.
.png%253Ftable%253Dblock%2526id%253Dae4480a8-6144-49fd-8246-015762c65dfa%2526spaceId%253D6f3495da-0d49-4e1e-a0eb-cbdb191c4405%2526expirationTimestamp%253D1766469600000%2526signature%253Dnqvo4HDDBm-5HO8_YSguNgoAp5isOjntCxSH1SGODmM%3Ftable%3Dblock%26id%3Dae4480a8-6144-49fd-8246-015762c65dfa%26cache%3Dv2&w=3840&q=75)